Originally posted by: blue-ice
Very nice analysis Skepblun...i m impressed...loved the highlighted part...especially the one in blue...[/DIV]
OK so this question has been on my mind ever since the Forbes article came out and u r the best person to answer it here...Do u think that in the last five years the movie choices that shahrukh has made has anything to do with his business and other ventures...I mean the way he is expanding his business...i doubt if he is even paying attention to his BW career...what do u think?
Thanks. I think I'd said the same in Forbes thread itself. SRK's choices did suffer in movies. He started getting into business from late 90s. And his quality of work also began to deteriorate from previous standards.
I feel his films now are there mainly to make money and further his business interests. He stuck to Chopras and Johar, and these films do get success (if not record breaking, they aren't flops either). I think he's obsessed with being big. He's more at home in a film like MHN than a Swades. He'll promote films like MHN, VZ, OSO but will underplay attempts like Swades. Swades had no promotion at all, CDI was less promoted compared to a typical SRK film (he and YRF promoted it on basis of the song, whereas if an Aamir had done such a film, he'd have gone all out doing promotional matches or even speaking on TV debates on gender, sports and dire straits of sport in India and in process he'd have gained far more from the film than a mere Best actor award).
SRK's more about business now. Seriously the badshah title would have ceased to exist for him long time back if not for his success in other areas.
He's also obsessed about global popularity and overseas fans. Sadly another excuse for him to stick more to YRF/Johar and to his romantic/entertainer image. More often than not, he's trying to please that fanbase and hence losing out on different projects, like, say, a Robot or Munnabhai MBBS. For that fanbase only he puts love/romance even in a film like MNIK. Trends in India, tastes of viewers in India don't seem to matter to him now. Result is for all to see. He's getting those global awards every year and films are top grossers abroad but in India his films only play catch-up with records of rivals' films.
Nowadays it seems as if he is not bothered about quality or reception of the film as long as it is making profits.
He looks way more aged than his contemporaries also because he's overworked with all he's involved in.
I personally prefer him in 90s films. Not the ones now, where he seems as he's just doing his job, going through the routine. In attempts to expand business, he's lost touch with changing trends in audience tastes in India. He may have redefined business in entertainment industry, but has ceased to reinvent himself whereas his rivals have succeeded precisely because they reinvented themselves and came to know pulse of their audience in India.