Originally posted by: nicko787
Posted on BOI
Q. Why does Shanghai have such bad collections when it is a good film?
A. This good/bad film is all opinion and subjective. The collections say it is not a good film and that's the bottom line. A 100 reasons can be given for low collections but the biggest reason is always bad content. When an actually good film does not open well, it will always have an upward trajectory at the box office whether its starts with 50 lakhs or 5 crore and this is not the case with Shanghai.
Originally posted by: guess_wh0
I loved the movie. But everybody I spoke to thought it was really slow and even though the direction was fabolous, the performances great, especially Abhay, the script was weak.
So I can see where the negative WOM is coming from. Its a deep, thoughtful film that is made for a niche audience.
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