Photo Feature: From Bluffmaster to Bunmas

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Posted: 19 years ago
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It is India's one of the oldest and most widely known brands of all times. The brand Amul Butter needs no introduction. And the USP of its advertising campaign is that it indulges in a very unique and creative form of advertising to just make its presence felt in the market. Amul makes interesting spoof ads on current issues of various fields, stretching from politics, to social events to even Bollywood.

This particular picture is a smart take on the movie Bluffmaster. The picture shows the boy model of Amul Butter dressed up like Abhishek Bachchan and with similar pose like his. The ad has also twisted the lyrics of the song 'Right Here, Right Now' to 'Bite Here, Right Now!' Well, the creativity in Amul's ads is worth appreciation. Relating a dairy product with a sleek film is very impressive. Who else can think of spoofing the name of Bluffmaster to Bun-master?

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