Soon, Bollywood will be inundated with so many item songs, that they'll just not be as novel or as popular as Munni and Sheila were. The reason why these two songs became popular was because the makers of both weren't trying to outdo some item songs, but get people at least interested in their movies. This will die out too, just like the remix trend a few years ago to remix every song in an album to make it a hit
I don't even know, or care, what movie this song will be in....so that's a fail for those in charge of marketing the film
37