The Craze And Hype Of Dabangg Keeps Growing- BOI

Wednesday 8th September 2010 15.00 IST

Boxofficeindia.Com Trade Network

The craze and hype of Dabangg has kept on growing over the last month is likely to be at an optimum when the film releases this Friday. The huge popularity of Salman Khan amongst the masses is an added advantage especially in the type of role the masses want to see him.

Dabangg is likely to be the biggest release ever in the domestic market. The multiplex release will be on par with Three Idiots though ticket rates may not be increased as much as they were for Three Idiots while the single screen release will be the biggest ever. The print count on release day is likely to be 600-650 physical prints and 1100 plus digital prints.

The first weekend is very likely to be the biggest of 2010 if the film lives up to the hype but the big question in the industry and trade is that will it beat the opening of Three Idiots and here some regard weekend as opening and others regard week as opening. The weekend is definitely a possibility but week is very tough as the weekdays in Christmas week perform better than any other week in the year and Three Idiots had immense appreciation which meant weekdays went much higher than normal.

The first week single screen share of Ghajini (8 Days) and Three Idiots was around 23 crore and Wanted was around 16 crore. If Dabangg is liked by the audience then there is no doubt that Dabangg will have the highest first week share from single screens due to the release factor.