Shahid and Kareena unaware about forgive campaign

director Boney Kapoor's forgive and forget campaign
Prithwish Ganguly / DNA
Monday, July 5, 2010 11:53 IST

Mumbai: Boney Kapoor is trying to piggyback on the recent truce that happened between the two warring brothers and top businessmen of India, Anil and Mukesh Ambani. The film-maker has launched a gimmicky campaign titled 'A Time to Forgive' for his next film that is said to be inspired by the development in the Ambani household. Boney is rolling out a contest that calls on people to forgive those they know for what they have done to them in the past and try to come closer again, thereby spreading love.


However, the interesting part of this development is that Boney hasn't informed the lead pair of his new movie starring Shahid Kapoor and Kareena Kapoor about this forgive and forget campaign. Insiders say the film-maker wanted to go ahead with it because the once-close Shahid and Kareena are estranged now and this campaign would give the movie an extra talking point.

"We don't think Shahid or Kareena will like the idea of this forgive and forget campaign as it is totally against the stance they have towards each other. Despite being cordial with each other, they are not on great talking terms. Both might not want to see a contest that gives peoplescope to discuss their past relationship as it's a done-with chapter," says a source.

When contacted, Boney said, "Why should I think about the relationship they share? It's my film and coming up with ideas to promote it is my idea. To me, they are professionals in my film no matter what relationship I share with them outside work. So, it is purely a business decision and we won't cause an embarrassment to Kareena and Shahid with this. But I do admit that we haven't told them anything yet about this campaign as both are out of Mumbai. I'm sure they will be a sport."

Boney adds, "Yes, the news that Anil and Mukesh Ambani have forgiven and forgotten the past and are making an attempt to come closer again just prompted me to design this concept."

http://www.dnaindia.com/entertainment/report_director-boney-kapoor-s-forgive-and-forget-campaign_1405492

LOL sure...Boney get ready for Kareena's attitude hitting on you!

Shahid and Kareena are surely not gnna be forgiving him .

Man, I saw this BULLSHIT review of Zee Cinema the other night on TV. It was soo much more on their personal life rather than the movie. Boney and co have gone nuts. They have involved their personal life far more than they should. Actually, they even shouldn't have started with the personal life to begin with. Quite low of 'em.

Review of the film or hte campaign? I heard that ppl are talking about how boney is just using the personal life to promote.

I hope this film flops too just because of Boney. He's such a lichad aadmi...

i m gonna skip this movie anyway

agree wid u desu.. this is disgustingh...=X n Trust me.. this movie is gonna be a sooper Flop.. though em a hugee shahid crazen bt styll.. not intersted in this moviee.. this will going to be the 1st shhaid movie i wont watch..

I'm a huge kareena fan and I refuse to watch this as well.

Originally posted by: desigal90

Review of the film or hte campaign? I heard that ppl are talking about how boney is just using the personal life to promote.

Its pathetic.

I hope this film flops just because of the tactics the producer used. Of all the ways he coudl've gone about promoting a film, he used the worst means possible

I know . God knows why hes using these cheap tactics when in all probability , even he knows the film will flop . If anything , this will only piss of the leading stars of the film and I bet they will never want to work with him again .

Can someone imagine the mess he would have made if Sal - Ash / Ash - Vivek had starred in the film ? 😆