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Kunal Kohli on MNIK Being Bought by Fox
Excerpt from his blog on IndiaFM
My Name is Khan, being sold to fox is important in many ways. The first being that till now we were very happy that our films were shown in times square or Leicester Square, but what we never acknowledged was that our audiences were just the Indian Diaspora, all our overseas figures comprised of only Indians, so we weren't actually being watched by a global / world audience, except a handful at festivals, or a few walk ins who came to see what this 'unusual' Bollywood cinema of song n dance is all about.
This will all hopefully change with My Name is Khan. A major Hollywood studio has got the seemingly right film, that has an international appeal, an international subject, which they can take and market to a world audience. Shah Rukh is one of those rare names from Indian Cinema that is known the world over, this will be a major marketing tool for the studio and done the right way, this could very well be that 'crossover' film that Indian cinema has been looking for. It would also serve well for all those critics of 'commercial bollywood' cinema, that its poster boy Karan Johar could well be responsible for the first crossover film.
http://www.bollywoodhungama.com/blogs/kunalkohli/200908/155/index.html
Excerpt from his blog on IndiaFM
My Name is Khan, being sold to fox is important in many ways. The first being that till now we were very happy that our films were shown in times square or Leicester Square, but what we never acknowledged was that our audiences were just the Indian Diaspora, all our overseas figures comprised of only Indians, so we weren't actually being watched by a global / world audience, except a handful at festivals, or a few walk ins who came to see what this 'unusual' Bollywood cinema of song n dance is all about.
This will all hopefully change with My Name is Khan. A major Hollywood studio has got the seemingly right film, that has an international appeal, an international subject, which they can take and market to a world audience. Shah Rukh is one of those rare names from Indian Cinema that is known the world over, this will be a major marketing tool for the studio and done the right way, this could very well be that 'crossover' film that Indian cinema has been looking for. It would also serve well for all those critics of 'commercial bollywood' cinema, that its poster boy Karan Johar could well be responsible for the first crossover film.
http://www.bollywoodhungama.com/blogs/kunalkohli/200908/155/index.html
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