Fact or fiction: Box office figures fudged?

Fact or fiction: Box office figures fudged?

Mumbai: The next time you come across a film promotion ad which says super hit, think twice. It doesn't take a hit film to put up ads because whether a film is a hit or not this is all part of a planned promotional campaign.

There may be ads that say a film has collected Rs 100 crore but does it really matter to the movie buffs?

"Sometimes producers publish super hit posters even before the film has released. It's clear that some producers play with the audience when their film is not working," filmmaker Supran Verma said.

A case in point is the recent release Kambakth Ishq. Considering the high profile star cast, a flamboyant producer and Sylvester Stallone as an added attraction, this film was expected to be a big hit at the box office but destiny had different plans for the film.

It has been over two weeks and the film is far from recovering its cost. It has reportedly made Rs 62 crore but the ads in the papers insist that the film has already collected Rs 100 crore. So the facts obviously differ.

In the past too there have been many filmmakers who have claimed a lot more than their films have collected. For a long time the producers of the biggest flop of 2009 Chandni Chowk to China claimed that the film is running to packed houses but even there the reality was something else.

Only later when the theatre owners started to pull out the film from the screens a week after its release that it was clear that Akshay Kumar was not able to draw the crowds this time.

The ads of last years biggest dud Love Story 2050 also said that the film at some point was running successfully. But this never happened. Even Yashraj studios claimed that their film Thoda Pyaar Thoda Magic performed well at the box office but the film was a complete washout.

Though, we have reached the multiplex age, the Indian box office remains disorganised and some producers clearly take advantage and tamper with box office figures.

The box office department of the biggest film industry in the world can be organised and made more accountable but the unanswered question is, do Bollywood film producers want this sector to get organised or they prefer it the way it is for more reasons than one.

http://ibnlive.in.com/news/fact-or-fiction-box-office-figures-fudged/97635-8.html

OMG!

When I opend this thread I knew what was coming.

Whichever movie it is...it is actually quite annoying when films are declared a hit/flop after one day!! I don't care if films make posters like this (they after all will do whatever it takes to sell their movie)...but there should be a criteria for hit flop and average...I have seen the same film being called a flop and an average in different sources. How is that possible??? Also some movies start slow and end up being a hit yet some sources are quick to declare it a flop!

This part of the industry def needs more organization!!

Originally posted by: LifeOLicious

Whichever movie it is...it is actually quite annoying when films are declared a hit/flop after one day!! I don't care if films make posters like this (they after all will do whatever it takes to sell their movie)...but there should be a criteria for hit flop and average...I have seen the same film being called a flop and an average in different sources. How is that possible??? Also some movies start slow and end up being a hit yet some sources are quick to declare it a flop!

This part of the industry def needs more organization!!

I agree with you

and i hate those so called " SUCCESS" party after 2 days!

I was talking to my friend today adn we were discusing how here in USA people do not wait for the reviews to come out to go adn watch a movie. I want to so I will go and watch it.

Wow this is totally true! Mere muh ki baat cheen lee.. These people declare hits from their own wish...There should be an official decleration of boxoffice success of a film.. like in hollywood yahoo movies gives out the official figures..