AAMIR TRESS - PASSES ON SRK TERRITORY

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LifeOLicious

@LifeOLicious

Sparkler

Posted: 16 years ago

AAMIR TRESS - PASSES ON SRK TERRITORY

All staff at leading multiplex chains across the country where SRK-starrer Rab Ne Bana Di Jodi is releasing, given Aamir's distinctive look from Ghajini

By Kunal M Shah

Posted On Friday, December 12, 2008 at 02:58:12 AM

First, he named his dog Shah Rukh, and laughed it off as a joke. But now with his latest publicity gimmick for Ghajini which releases within a fortnight of Rab Ne Bana Di Jodi, the gloves are off and Bollywood's most-underplayed rivalry is set to hog the headlines.

In a surprise move that has caught Shah Rukh and Yashraj Films off-guard, Aamir and his producers tied up with leading multiplexes (BIG Cinemas, Cinemax and PVR) across the country, where SRK-starrer Rab Ne is releasing today, to give all the ushers, ticket-sellers the distinctive buzz-cut that Aamir sports in Ghajini.

Ushers and ticket sellers and staff behind food counters at PVR, Big Cinemas Imax and Cinemax sporting the Ghajini look

"People will go to watch Rab Ne...but see these Aamir's Ghajini prototypes everywhere in the theatres," says a trade analyst. The idea for this ambush marketing, says our source, came from Aamir. "The producers of Ghajini were delighted with Aamir's idea. The fact that the audience identifies with the Ghajini hairstyle also helped their cause. It was difficult to get almost 1500 ushers to shave off their hair just like Aamir though he himself was kicked with the idea that anyone who goes to watch Rab Ne Ban Di Jodi will see Aamir lookalikes. Not just ushers but also men at the ticket counter and those who work in the food courts will be sporting the Ghajini look," said our source, not wishing to be identified and get caught in the cross-fire of two warring superstars.

"This marketing initiative required a lot of coordination since all ushers had to do it voluntarily," said Joydeep Ghosh Roy, GM Marketing and Sales, PVR Cinemas. "I think this is one of the most eye-catching marketing strategies. After a gloomy period due to the tragedy in the city, two big films like Rab Ne Bana Di Jodi and Ghajini are releasing one after the other, and we're all looking forward to this," he added.

When asked about the gimmick, Aamir dead-panned: "I am very happy that theatre chains are carrying out this activity. I sense that that they are treating the release of my film like an important event. I am glad that they consider Ghajini as one of the important films of the year."

For Bollywood insiders there is more to the move than a mere marketing drive. The equation between Aamir and SRK has always been a volatile one. During the infamous SRK-Salman fight, Aamir had chosen to side with Salman and after naming his pet-dog Shah Rukh, wrote on his blog: "Shah Rukh is licking my feet and I am feeding him biscuits every now and then. What more I can ask for? He is smelling too much. I think he needs a bath. Heel boy, heel."

To know if Shah Rukh Khan, never shy of pangas himself, will stay down at heel, or respond in kind, watch this space.

http://www.mumbaimirror.com/article/15/2008121220081212025812547fef91741/AAMIR-TRESS--PASSES-ON-SRK-TERRITORY

🤣🤣🤣 Sometimes these celebritiy rivalries crack me up!!! I wonder how the cinema halls would look with all the ushers and food court people and everyone having this Ghajini haircut. Freaky? Spooky? Funny?

Edited by admail_bd - 16 years ago

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Antlers

@Antlers

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Posted: 16 years ago

were those people paid by Aamir?

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TallyHo

@TallyHo

Rocker

+ 2

Posted: 16 years ago

Originally posted by: Theatre
were those people paid by Aamir?

Probabaly😆 Now u know whom to contact when you need a hair makeover...😉

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MalahFirangi

@MalahFirangi

Rocker

+ 2

Posted: 16 years ago

Aamir is really very genius God bless him

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Rabia

@SuhanaSafar

Dazzler

+ 7

Posted: 16 years ago

Omg, these journalists need to watch their biases. Aamir never named the dog Shahrukh. It was named by the caretakers of his house. Such false reporting is so misleading.

And as far as ushers sporting the Ghajini look...every film's team has the right the advertise the way they wish to.

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LifeOLicious

@LifeOLicious

Sparkler

Posted: 16 years ago

Originally posted by: SuhanaSafar

Omg, these journalists need to watch their biases. Aamir never named the dog Shahrukh. It was named by the caretakers of his house. Such false reporting is so misleading.

And as far as ushers sporting the Ghajini look...every film's team has the right the advertise the way they wish to.

It's innovative I have to say. Hope the movie is good and it's not just abt gimmicks.

Ya the caretakers loved SRK so much they named their most precious dog after him. Journo of course is not buying that story I think. 😆

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Dua

@Dua143

Dazzler

+ 2

Posted: 16 years ago

Originally posted by: TallyHo

Probabaly😆 Now u know whom to contact when you need a hair makeover...😉

😆

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Robina Sandhu

@wisehigaholic

Voyager

Posted: 16 years ago

Originally posted by: SuhanaSafar
Omg, these journalists need to watch their biases. Aamir never named the dog Shahrukh. It was named by the caretakers of his house. Such false reporting is so misleading.

And as far as ushers sporting the Ghajini look...every film's team has the right the advertise the way they wish to.

i totally agree with u, but those hair cuts i cant stop laughin 🤣

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lavienrose

@lavienrose

Sparkler

Posted: 16 years ago

Originally posted by: SuhanaSafar
Omg, these journalists need to watch their biases. Aamir never named the dog Shahrukh. It was named by the caretakers of his house. Such false reporting is so misleading.

And as far as ushers sporting the Ghajini look...every film's team has the right the advertise the way they wish to.

agree wid u😆
omg this media😆