Posted:
Fellas...i feel we all should really try for a BB2 ..!! i know the thot has been put across in other posts as well..but the timing is real good coz..even the YRF shows have debuted on a slow note...!!
| Posted: Wed Jan 06, 2010 8:21 pm Post subject: YRF yet to spell magic on TV | |
 MUMBAI: The high voltage buzz that the Sony-YRF partnership created just before the launch of its new shows seems to have had only a lukewarm impact on the channel's viewership base. If not all, at least three of the five shows from the Yash Raj stable have seen a tepid start, debuting with TVRs ranging between 0.9-1.4. While the top celebrity driven and Karan Johar-hosted reality show, Lift Kara De, opened with a TVR of 1.3 (1 January, Friday), it managed to garner a TVR of 1.4 on its second day (2 January). The one-hour show is aired on Fridays and Saturdays at 8 pm. "The show cannot be judged on its initial ratings as it accommodates a variety of stars, each with a different set of fan following," says a senior Sony executive on request of anonymity. Seven, the sci-fi product from the YRF TV pocket, opened with a TVR of 1.1 (Friday, 9-10 pm), while fiction show Mahi Way opened with 0.9 (Saturday, 9-10 pm), according to Tam, (HSM, C&S 4+). "Seven has a lot of mystery elements in it which is yet to be revealed. In the long run, the show will eventually pull in a loyal audience base with a lot of heavy viewing," says the executive. The source further reveals that while Sony was anyway expecting a slow start because of the "differentiated content" and "experimentation", it was yet disappointed to some degree with the performances as it anticipated a healthier start. The YRF shows will have to win against tough competition. The top trio ( Colors, Star Plus and Zee TV ) have very strong fiction shows running on their channels. And on top of that, Zee TV has Dance India Dance Season 2, which is clocking a TVR of 4 plus for the channel (Friday-Saturday), while Star Plus' Music Ka Maha Muqqabala gets around 3 TVR. There will be no respite on primetime Sundays, a popular time zone for blockbusters. Colors, for instance, aired three movies (Dev.D, Delhi 6 and Baghban) continuously from 12 in the noon. "However, you can never predict anything with the YRFs. They are a strong brand and will, perhaps, need some settling time on television," says a media observer. Talking about the GRP grades, Sony ended the first week of the year with a score of 180, up from 171 GRPs in the trailing week. Meanwhile, flock leader Colors led the GRP grades with 336 GRPs (313 in previous week) while second in command Star Plus ended the week at 298 (279 in previous week). Zee TV too saw an upsurge of 14 points over the previous week to close its score at 284. |
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