As heroines in the telly industry are growing with each new serial, the competition is also rising as actresses must keep up with their looks and their reputations at par with the characters they portray. We catch up with some of the most beautiful women in television - Divyanka Tripathi of Banoo Main Teri Dulhann, Surveen Chawla of Kaajjal, and Mouni Roy of Kyunki Saas Bhi Kabhi Thi and ask them how they define beauty and what it feels like to be some of the most beautiful women on today's television screen...

I feel that beauty is whatever one feels comfortable with... for example, the attire they wear, or accessories etc.. that is where the beauty comes from. It's about how well they carry it, and their comfort level. I believe it's the internal beauty that reflects on your face... if you are beautiful on the inside, you look beautiful outside. If you see a beautiful person attractive from the outside, but not so attractive from the inside, then maybe you don't find them beautiful...
It doesn't affect me much. It does feel good... for me, I am very simple, and it might be my simplicity that people might like. Maybe it's also because I am good inside that it reflects me like this.
Yes, I do believe in natural beauty, but I also do add colour to my face. In real life, I also use pure lip gloss... It's really an individual's choice, but I prefer natural beauty.
I find Aamna Shariff very beautiful...
In terms of Vidya, it would be natural beauty only... She dresses for her husband only, and not for others.
Because she is a simple girl. I also put in my input as well, when she's dressed up simply then I also like that. We have tried many things, but she looks better with simple attire and a minor amount of eye-liner.