What's the secret to some of our soaps running successfully for years? The creators let us in on the secret...
While perhaps not in the league of Buniyaad and Humlog of the good old Doordarshan days as far as run time is concerned, there are a few shows currently on TV that are in for the long haul.
We speak to the makers of Baalika Vadhu, Diya Aur Bati, Qabool Hai and Yeh Rishta Kya Kehlata Hai to find out how they manage to hold on to the audience's attention span for years together.
Baalika Vadhu : Not deviating from the storyline
Purnendu Shekhar, the creator of Baalika Vadhu, says, "Baalika Vadhu has been running successfully for seven years. The concept lends itself beautifully to presenting a pulsating cross section of contemporary Indian culture and we've gone about it in a real manner.
"We have also not diverted from the storyline that we stared with, showcasing the child marriage. Now the plot is back to child marriages... it never moved away from the topic though we were only showing the darker side of the child marriage earlier."
"There has been a generation leap when Anandi grows up. Anandi brings up the children and they are grown up now. The same plot is going ahead with the new generation."
Talking about the challenges, he adds, "All this is indeed very challenging...we had to look for new ways as we started spinning new ills of child marriages. Such long stories on the same content are not accepted on the television but it has not been so with us. I have a lot many more things to showcase on child marriages."
"We also try our level best to write relatable stories. Thus this is one of the shows which is enjoying a long run on television.