TOI: Tellytown readies for digitisation-Shashank

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TV fraternity on what to expect post the Phase II of digitisation drive in 38 cities

With the digitization move spreading across 38 cities post March 31, 2013 in addition to the metros, as part of the phase II of the digitisation in the country, the television fraternity is keeping its fingers crossed. However, there is an air of optimism related to the possible outcome of TRP ratings following the increase in reach to smaller cities.

Shashank Vyas, actor: It's good to know large spectrum of cities and towns will contribute to the TRPs. Hope we get a bigger perspective about the shows and the target audiences with the new system. Business wise TRPs do make a difference. To reach to more audiences to gauge TRPs is a positive move.