Posted:
T. Saravanan takes a peek into
dubbed Hindi serials that have
penetrated Tamil households.
Dubbed Hindi mega serials are
not new to the Tamil viewers as
Junoon, Swabhiman, Shanthi,
Mahabharath and Ramayan on
Doordarshan are still
remembered. In fact, the impact
of these serials is such that
Junoon even created a new
Tamil dialect and people
followed it.
This year in particular has seen
a spurt in number of such
serials occupying prime time in
Tamil satellite channels. . Almost
every channel is now airing
dubbed serials to grab the TRPs
(Television Rating Points) and it
also makes their job easy. They
just have to secure thedubbing
rights.
Ramkumar of Ullam Kollai
Poguthada is as popular as Gopi
of Nadhaswaram among the
television watchers here. Ullam
Kollai Poguthada is a dubbed
version of the much popular
Bade Achhe Lagte Hain that has
won many awards.
Often homemakers are blamed
for getting addicted to such
serials. But now, men also seem
to be attracted to them. . "If the
story is strong and screenplay is
crisp, I don't mind watching
them," says, Justin Jebaraj,
Government employee.
"The quality of dubbing has also
improved leaps and bounds,"
points out says V. Rajapandi,
building contractor. "In terms of
technical aspect also, they score
over our local soaps. I regularly
watch these serials. Ramkumar
and Priya are my favourite
actors," he says.
Ullam Kollai Poguthada is not
one off case, as there are other
serials such as Uravugal
Thodarkathai (Yeh Rishta Kya
Kehlata Hai), Sindhu Bhairavi
(Uttaran), Deivam Thantha En
Thangai (Ek Hazaaron Mein Meri
Behna Hai), En Kanavan En
Thozhan (Diya Aur Baati Hum)
and Madhubala (Madhubala - Ek
Ishq Ek Junoon).
"I prefer them as they don't
bank too much on sentiments.
Moreover, they don't drag the
story whereas most of the
native soaps rely on the
emotional quotient of the
audience," says A.K. Kanjana, a
tailor.
The main story in most of the
serials revolves around family
intrigues. Interesting plot
structure is their USP. Gone are
the days when serials were shot
in a room with fixed props. As
small screen is viewed as a
stepping stone to the film
industry, many young directors
and actors are prepared to test
the waters. These television
serials are in no way inferior to
films.
What impresses K. Vasanthi, an
entrepreneur, is the exotic
locale where some of the
episodes are shot. "I make
myself available to watch couple
of serials regularly," she says.
Television serial viewers can be
broadly classified into aged
men, women and retirees.
Potential target audience for
these serials are housewives as
they do not miss even a single
episode while office-goers view
them only when they are at
leisure. There are also other set
of people who trash serials but
enjoy watching them discreetly.
"I like the dubbed serials as
most of them insist on our
strong value system. They
reinforce the faith in joint family
system and respect for elders,"
says P. Manickam, retired
veterinarian.
Moreover, the impressive
jewellery sets worn by the
characters and their attires have
also generated a lot of interest
among women. "I watch these
serials just to see the Kundan
work jewels and designer
wares. In fact, it feeds me with
an idea to look for such
materials when I go for
shopping," says S. Ratnamala,
homemaker.
In an entertainment starved
town, these serials provide
enough substance for people at
home to munch on.
dubbed Hindi serials that have
penetrated Tamil households.
Dubbed Hindi mega serials are
not new to the Tamil viewers as
Junoon, Swabhiman, Shanthi,
Mahabharath and Ramayan on
Doordarshan are still
remembered. In fact, the impact
of these serials is such that
Junoon even created a new
Tamil dialect and people
followed it.
This year in particular has seen
a spurt in number of such
serials occupying prime time in
Tamil satellite channels. . Almost
every channel is now airing
dubbed serials to grab the TRPs
(Television Rating Points) and it
also makes their job easy. They
just have to secure thedubbing
rights.
Ramkumar of Ullam Kollai
Poguthada is as popular as Gopi
of Nadhaswaram among the
television watchers here. Ullam
Kollai Poguthada is a dubbed
version of the much popular
Bade Achhe Lagte Hain that has
won many awards.
Often homemakers are blamed
for getting addicted to such
serials. But now, men also seem
to be attracted to them. . "If the
story is strong and screenplay is
crisp, I don't mind watching
them," says, Justin Jebaraj,
Government employee.
"The quality of dubbing has also
improved leaps and bounds,"
points out says V. Rajapandi,
building contractor. "In terms of
technical aspect also, they score
over our local soaps. I regularly
watch these serials. Ramkumar
and Priya are my favourite
actors," he says.
Ullam Kollai Poguthada is not
one off case, as there are other
serials such as Uravugal
Thodarkathai (Yeh Rishta Kya
Kehlata Hai), Sindhu Bhairavi
(Uttaran), Deivam Thantha En
Thangai (Ek Hazaaron Mein Meri
Behna Hai), En Kanavan En
Thozhan (Diya Aur Baati Hum)
and Madhubala (Madhubala - Ek
Ishq Ek Junoon).
"I prefer them as they don't
bank too much on sentiments.
Moreover, they don't drag the
story whereas most of the
native soaps rely on the
emotional quotient of the
audience," says A.K. Kanjana, a
tailor.
The main story in most of the
serials revolves around family
intrigues. Interesting plot
structure is their USP. Gone are
the days when serials were shot
in a room with fixed props. As
small screen is viewed as a
stepping stone to the film
industry, many young directors
and actors are prepared to test
the waters. These television
serials are in no way inferior to
films.
What impresses K. Vasanthi, an
entrepreneur, is the exotic
locale where some of the
episodes are shot. "I make
myself available to watch couple
of serials regularly," she says.
Television serial viewers can be
broadly classified into aged
men, women and retirees.
Potential target audience for
these serials are housewives as
they do not miss even a single
episode while office-goers view
them only when they are at
leisure. There are also other set
of people who trash serials but
enjoy watching them discreetly.
"I like the dubbed serials as
most of them insist on our
strong value system. They
reinforce the faith in joint family
system and respect for elders,"
says P. Manickam, retired
veterinarian.
Moreover, the impressive
jewellery sets worn by the
characters and their attires have
also generated a lot of interest
among women. "I watch these
serials just to see the Kundan
work jewels and designer
wares. In fact, it feeds me with
an idea to look for such
materials when I go for
shopping," says S. Ratnamala,
homemaker.
In an entertainment starved
town, these serials provide
enough substance for people at
home to munch on.
Cricket
Anupamaa
