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Logjam over Ram
An avid follower of Bade Achhe Lagte Hain recently committed a terrible blooper. She addressed her husband as "Mr Kapoor", the name by which protagonist Ram Kapoor is addressed by his wife on the show. The husband wasn't too impressed with his new name, revealed the viewer on the web site www.ramkapoorrocks.com. The site was created by his fans, but he endorses it, writing a weekly blog and bonding with smitten women and occasional male followers, too.
There is a certain je ne sais quoi about Ram Kapoor, 39, for sure. Why else would even educated women, from the age of 16 to 60 and beyond, go into a tizzy every time Mr Kapoor touches his co-star Sakshi Tanwar? He's got over 40,000 followers on Twitter, with whom he bonds personally, sharing nuggets of his life. Lata Mangeshkar is a fan, too.
Earlier, when there was a track change on the show that wasn't to their liking, Kapoor's fans' hectic online activity created a logjam on the Sony TV web site. Sneha Rajani, senior executive vice-president of the channel, finally tweeted to Kapoor for help. He was obliged to write on his fan web site much ahead of the scheduled blog to calm them.
Kapoor is a smart cookie and, unlike previously adulated stars like Amar Upadhyay and Rajeev Khandelwal, who were lured into cinema but finally fizzled away in both mediums, he dabbles with cinema cautiously, never letting it overshadow his tele-appeal.