Worth a read !! - Early Evening TV Slot : A Step-Motherly Treatment?

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Posted: 4 years ago
#1

DO read the whole article (link given) ... Few para are copy-pasted here


The Early Evening TV Slot Shows: A Step-Motherly Treatment?


The rise of new concepts on Hindi TV has only opened up the unfair means of handling the early evening slots. We place our opinion here.


https://www.iwmbuzz.com/television/news/opinion-the-early-evening-tv-slot-shows-a-step-motherly-treatment/2021/07/20


Zee TV has shows starting from the 7 PM slot which in itself is an evening slot and not a proper prime band. Apna Time Bhi Aayega airs at the time band of 7 PM on Zee TV.

All is fine as the channels look jam-packed with shows at every given slot. But the million-dollar question is whether the good concepts will rake in rewards with respect to ratings!! After all, every show gets made for the so-called ratings, as these numbers dictate the pattern and longevity. So do these early evening slots get the desired numbers? How easy or tough is this task?

The answer is an unfortunate ‘No’ in most cases!! Considering that a whole bunch of new concepts stand in queue for its launch on every channel, there is an unexplained pressure that gets put on these shows that are packed up in the early evening slots.


And is the benchmark for these shows different when it comes to the prime time shows? The answer is again a ‘No’. It is pretty unfair for these shows to compete with the formidably strongly-placed shows with respect to its airing timing. There is no way that a show airing at the family time of 9 PM has a lesser audience than one airing at the 6.30 PM slot.

So when the competition heats up, and there is a need for shows to deliver in terms of ratings, the shows that will be automatically thrown in the radar will be the ones rating low, which are in other words, the shows airing at the tough time slots between 6 PM and 7.30 PM.

The list of shows that have gone off air within months of its launch between these time slots is endless. The prime reason for this is not that the shows that have been pulled off have had not-so-convincing concepts. But the main reason has been that these shows have not been placed at the proper family viewing time. Spare a thought that has gone into the making of these shows!! Consider the kind of monies, manpower and energies that have gone into the execution of shows.

Edited by Shimmer_sault - 4 years ago

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Posted: 4 years ago
#2

Kudos to the writer👏👏

swetasharmashah thumbnail
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Posted: 4 years ago
#3

Originally posted by: Shimmer_sault

DO read the whole article (link given) ... Few para are copy-pasted here


The Early Evening TV Slot Shows: A Step-Motherly Treatment?


The rise of new concepts on Hindi TV has only opened up the unfair means of handling the early evening slots. We place our opinion here.


https://www.iwmbuzz.com/television/news/opinion-the-early-evening-tv-slot-shows-a-step-motherly-treatment/2021/07/20


Zee TV has shows starting from the 7 PM slot which in itself is an evening slot and not a proper prime band. Apna Time Bhi Aayega airs at the time band of 7 PM on Zee TV.

All is fine as the channels look jam-packed with shows at every given slot. But the million-dollar question is whether the good concepts will rake in rewards with respect to ratings!! After all, every show gets made for the so-called ratings, as these numbers dictate the pattern and longevity. So do these early evening slots get the desired numbers? How easy or tough is this task?

The answer is an unfortunate ‘No’ in most cases!! Considering that a whole bunch of new concepts stand in queue for its launch on every channel, there is an unexplained pressure that gets put on these shows that are packed up in the early evening slots.


And is the benchmark for these shows different when it comes to the prime time shows? The answer is again a ‘No’. It is pretty unfair for these shows to compete with the formidably strongly-placed shows with respect to its airing timing. There is no way that a show airing at the family time of 9 PM has a lesser audience than one airing at the 6.30 PM slot.

So when the competition heats up, and there is a need for shows to deliver in terms of ratings, the shows that will be automatically thrown in the radar will be the ones rating low, which are in other words, the shows airing at the tough time slots between 6 PM and 7.30 PM.

The list of shows that have gone off air within months of its launch between these time slots is endless. The prime reason for this is not that the shows that have been pulled off have had not-so-convincing concepts. But the main reason has been that these shows have not been placed at the proper family viewing time. Spare a thought that has gone into the making of these shows!! Consider the kind of monies, manpower and energies that have gone into the execution of shows.


This article makes so much sense.

Very well said.👏🏻👏🏻👏🏻

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Posted: 4 years ago
#4

Interesting 🤔

But when a channel compares its show with others, it is compared to shows on the same time slot right?

I mean SAAKK and ATBA was safe until Udariyan showed a spike in trp. Earlier the 4 shows had nearly similar trp. And Udariyan reaching 1.7 means that the problem is not entirely the time slot. An engaging content will attract viewers that's the most important thing.

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Posted: 4 years ago
#5

All stuck to their concept n are of bigger PH too they have their clout to sustain for some more time


ATBA never stuck to the concept after marriage


Another thread one of the members said the writer for Imlie n ATBA were same ?? That was shocking


All 0square serials had lead moments, good outfit n romance too

even ATBA the other couples are done better

Still finding a reason for drought in VeeRani moments n sticking to the concept


VeeRani moments were graduated beautifully

But now it looks forced that there are no VeeRani moments


All concept scenes are illogical n hurried


Hope there is session 2 without a leap n without a break ..... with his Paaa




Megha Male lead in her first serial zindagi is the lead of Ekta Bhagya Lakshmi






Originally posted by: Yaso1.0

Interesting 🤔

But when a channel compares its show with others, it is compared to shows on the same time slot right?

I mean SAAKK and ATBA was safe until Udariyan showed a spike in trp. Earlier the 4 shows had nearly similar trp. And Udariyan reaching 1.7 means that the problem is not entirely the time slot. An engaging content will attract viewers that's the most important thing.

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