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The Early Evening TV Slot Shows: A Step-Motherly Treatment?
The rise of new concepts on Hindi TV has only opened up the unfair means of handling the early evening slots. We place our opinion here.
Zee TV has shows starting from the 7 PM slot which in itself is an evening slot and not a proper prime band. Apna Time Bhi Aayega airs at the time band of 7 PM on Zee TV.
All is fine as the channels look jam-packed with shows at every given slot. But the million-dollar question is whether the good concepts will rake in rewards with respect to ratings!! After all, every show gets made for the so-called ratings, as these numbers dictate the pattern and longevity. So do these early evening slots get the desired numbers? How easy or tough is this task?
The answer is an unfortunate ‘No’ in most cases!! Considering that a whole bunch of new concepts stand in queue for its launch on every channel, there is an unexplained pressure that gets put on these shows that are packed up in the early evening slots.
And is the benchmark for these shows different when it comes to the prime time shows? The answer is again a ‘No’. It is pretty unfair for these shows to compete with the formidably strongly-placed shows with respect to its airing timing. There is no way that a show airing at the family time of 9 PM has a lesser audience than one airing at the 6.30 PM slot.
So when the competition heats up, and there is a need for shows to deliver in terms of ratings, the shows that will be automatically thrown in the radar will be the ones rating low, which are in other words, the shows airing at the tough time slots between 6 PM and 7.30 PM.
The list of shows that have gone off air within months of its launch between these time slots is endless. The prime reason for this is not that the shows that have been pulled off have had not-so-convincing concepts. But the main reason has been that these shows have not been placed at the proper family viewing time. Spare a thought that has gone into the making of these shows!! Consider the kind of monies, manpower and energies that have gone into the execution of shows.