Star Plus changes 8 pm tactic; brings in

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Posted: 18 years ago

Star Plus changes 8 pm tactic; brings in sci-fi series 'Antariksh'

Indiantelevision.com Team

(18 August 2006 11:30 pm)

MUMBAI: Hindi general entertainment space will soon witness an interesting contest between soap operas and a sci-fi series, as Star Plus has announced the launch its first ever sci-fi series Antariksh.

The show, scheduled to launch on 2 October, has been positioned in the crucial Monday - Thursday 8 pm slot.

Produced by the duo of Ashim Samanta and Jyotin Goel from Wild Fire Entertainment, the concept of the show is designed to interest the younger viewers on the prime-time band. Antariksh, which is set in a modern jet-set atmosphere, will draw its inspiration from the Indian mythology of Ramayana, as the story's basic premise is that of a war between good versus evil, as per an official release.

States Star India EVP Deepak Segal, "Aimed at our younger viewers, Antariksh, is a revolutionary mix of utopian vision of justice and prosperity, which we are launching exclusively in the weekday prime-time band, for our younger viewers. It's a story full of new-age imagination that will see the use of hi-fi gadgets, which is sure to create a cult amongst them."

"With our already established, unmatched leadership in this genre, we are hopeful this show of space-age heroism will prove to be a treat for all the sci-fans, and consequently help us in further consolidating the prime-time slot on the channel," Segal adds.

Antariksh will be an action tale, of fictitious and imaginative characters living in space. This animated drama will be packaged with intense creativity coupled with heavy-duty computer generated graphics and illustrations, by Jyoti Sagar from Sagar Arts Productions and Prasad Ajgaonkar from Interactive Realities Ltd, the release claims.

http://www.indiantelevision.com/headlines/y2k6/sep/sep184.ht m

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Star Plus changes 8 pm tactic; brings in

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