this is scary

Popular series Adhuri Kahaani Hamari' will be shifting time slots next month to accommodate the launch of new series Meri Awaaz Hi Pehchaan Hai' on &TV UK.

Starting from Monday 7th March, the high-octane drama will move from its weekday 21:30 slot to 19:00. Meri Awaaz Hi Pehchaan Hai' will then take the 21:30 slot.

Meri Awaaz Hi Pehchaan Hai' is backed by a huge marketing campaign as the channel's big fiction launch. It stars Bollywood actresses Amrita Rao and Deepti Naval. It is a musical journey of two sisters Kalyani and Ketaki, who happen to be archrivals. Deepti Naval and Zarina Wahab have been roped in to play the older versions of the two sisters, along with Pallavi Joshi, who returns to television.

Adhuri Kahaani Hamari' launched well on &TV UK but viewing figures have dived recently.

Originally posted by: blueflames

well on andtv India the time slot for AKH is not changing as Meri awaaz will take the place of Saubhagyalakshmi as its ending ...😳

Originally posted by: -Humera-

I also felt like that when I read the article... Especially when it said the viewing figures have decreased...

The channel really needs to promote this show... Otherwise how else will it get more viewers and engage with the audience...?!