Yash Raj Films to back game on SRK's 'Fan'

Production banner Yash Raj Films is collaborating with online game portal 99Games for an official game for superstar Shah Rukh Khan's upcoming film "Fan".

Titled "FAN: The Game", the game revolves around the journey of an ardent fan and the challenges he encounters in trying to meet the superstar he idolises.

In the game, fans can connect with Shah Rukh at his residence Mannat, in a film studio, in a cinema hall or at a mall and prove their love for the superstar.

"We are very thrilled to launch our product "FAN: The Game" in partnership with 99Games. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications," Manan Mehta, vice-president of marketing and merchandise at Yash Raj Films, said in a statement.

Talking about the game and his association with Yash Raj Films, Rohith Bhat, chief executive officer of 99Games, said: "The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life."

"Fan", which also stars Waluscha De Sousa, Illeana D'Cruz and Shriya Pilgaonkar among others, is slated to release this year.