Why is Akshay missing from 'Joker' promotions?

While Farah Khan can be seen promoting husband Shirish Kunder's directorial venture "Joker", lead actor of the movie Akshay Kumar is missing from all the action.

His no-show has thrown up a lot of questions, but Farah clears the air.

"It's a strategy, please don't go by what you are reading in the papers, it's somebody trying to do mischief. It's a strategy we have adopted," the 47-year-old said here in an interview.

Farah adds that the recent release of Akshay-Sonakshi Sinha-starrer "Rowdy Rathore" is the primary reason behind Akshay's no-show.

"We have just seen a lot of them doing 'Rowdy Rathore' promotion, we didn't want our film to look the same. It's a very different film, it's a kids-friendly film. Our USP are the aliens and we want to play upon that," Farah said.

Meanwhile, Farah is happy to have produced a film like "Joker" and said: "It's for kids. After a very long time you'll see a film where parents can take their kids and they don't have to worry that something will come now, a kiss or sex or violence. It's very clean and entertaining film," Farah said.

"Joker" also stars Sonakshi Sinha, Shreyas Talpade and Minissha Lamba and hits theatres Aug 31.