“Vulgar, cringe or just trying too hard?” Neha Kakkar’s candy shop song triggers massive online backlash

Neha Kakkar’s latest release Candy Shop was meant to be a bright, playful track packed with colour and energy. Instead, it has opened the floodgates to intense online criticism. Within hours of the song’s release, clips from the music video flooded social media, with many users expressing disappointment and frustration over its concept, visuals, and execution. From dance steps to styling choices, the singer has found herself under sharp public scrutiny yet again.

Netizens Call Out ‘Vulgar’ Moves and Lyrics

A large section of viewers has taken issue with what they describe as provocative choreography and poorly written lyrics. Social media platforms are filled with comments calling the hook steps forced and uncomfortable to watch. Many users felt the song relied more on shock value than musical appeal, which did not sit well with audiences expecting something fresh or catchy.

The lyrics, too, have been criticised for being shallow and repetitive. Several viewers questioned the track's creative direction, suggesting it leaned too heavily on gimmicks rather than substance. While the song continues to rack up views, the comment sections tell a very different story.

‘Koreanification’ That Missed the Mark?

Another major talking point has been Neha Kakkar’s visual transformation in Candy Shop. Many viewers accused the singer of trying to borrow from K-pop aesthetics without fully understanding the style’s polish and restraint. From outfits to expressions, netizens felt the look appeared more like an imitation than an inspired adaptation.

Comments online pointed out that while global pop influences are welcome, the execution here felt messy and awkward. Some users even questioned whether the styling suited Neha’s image at all, arguing that the concept clashed with her established persona.

Neha Kakkar’s Image and the Bigger Picture

This isn’t the first time Neha Kakkar has faced backlash for a high-energy commercial track. Despite her massive popularity and a long list of hit songs, she often attracts criticism for repeating similar formulas. For some, Candy Shop reinforces that perception, while for others, it is simply an experiment that didn’t land.

Interestingly, the controversy has only increased engagement around the song. While critics continue to voice their displeasure, fans have stepped in to defend Neha’s right to experiment and evolve as an artist.

As of now, Neha Kakkar has remained silent on the trolling surrounding Candy Shop. Whether she chooses to address the backlash or move on quietly, one thing is clear: the song has sparked a conversation far louder than its music, once again placing Neha at the centre of the internet’s divided opinion.