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UTV ties up with Prime Focus for technical assistance

New Delhi, April 18 (IANS) UTV Motion Pictures has tied up with Prime Focus, a global visual entertainment services group, to provide technical assistance to its projects and Akshay Kumar-starrer 'Joker' will be the first movie to be released under the

2011-04-18T19:41:00Z

New Delhi, April 18 (IANS) UTV Motion Pictures has tied up with Prime Focus, a global visual entertainment services group, to provide technical assistance to its projects and Akshay Kumar-starrer 'Joker' will be the first movie to be released under the alliance.

Under the new partnership, Prime Focus will take the responsibility of production and post-production of films produced by UTV. The work includes visual effects, digital intermediate, sound and lab services, as well as provision of cameras, lenses and more.

'UTV Motion Pictures' slate has been diverse and of very high technical standards. We have the best opportunity to bring out our entire service line up for UTV's future projects,' Namit Malhotra, global CEO and founder, Prime Focus, said in a statement.

Besides 3D technology, Prime Focus will also provide cameras, DI, VFX and other associated services.

Prime Focus' 3D was recently hired to work on 'Star Wars: Episode I: The Phantom Menace'. In the past, it achieved various 3D titles including 'The Chronicles of Narnia: The Voyage of Dawn Treader' and 'Clash of the Titans'.

'UTV has been building a diverse and varied slate of movies and we have constantly aimed at raising the bar for the Indian film business. We have a found a partner in Prime Focus who has been making similar advances not only in India but internationally,' said Siddharth Roy Kapur, CEO, UTV Motion Pictures.

'We look forward to bringing Prime Focus' creative and technical capabilities to UTV films to help redefine the level of viewing experience for audiences worldwide,' he added.

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