Hindi Movies

SRK's 'Jawan' & 'Dunki' secure record-breaking non-theatrical distribution rights for 480 crores approximately

Latest reports suggest that the combined non-theatrical rights for 'Jawan' and 'Dunki' have been sold to various players in the market for an enormous amount.

Published: Wednesday,Jul 05, 2023 08:32 AM GMT-06:00
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Shah Rukh Khan

The year 2023 continues to be a remarkable one for Bollywood superstar Shah Rukh Khan, with his blockbuster Republic Day release, "Pathaan," already securing its place as the highest-grossing Hindi film of all time. As the second half of the year unfolds, the actor is poised to dominate the box office once again with two highly anticipated releases under his production banner, Red Chillies Entertainment. Both films, the Atlee-directed "Jawan" and the Rajkumar Hirani helmed "Dunki," have recently bagged record-breaking deals for their non-theatrical rights, further solidifying Shah Rukh Khan's unrivaled stardom.

Industry insiders revealed that the combined non-theatrical rights for "Jawan" and "Dunki" have been sold to various players in the market for an estimated amount ranging from Rs 450 crore to 500 crore. This staggering figure marks a significant milestone as Shah Rukh Khan finds himself competing with himself for the top two non-theatrical deals of all time. The digital, satellite, and music rights for "Jawan" were acquired for approximately Rs 250 crore, while "Dunki" fetched around Rs 230 crore.

Reports explained that the slight difference in value between the two films can be attributed to the fact that "Jawan" will be dubbed in Tamil and Telugu, widening its potential reach. On the other hand, "Dunki" will primarily be released in Hindi. Despite this disparity, it is expected that the final non-theatrical revenue for both films will exceed Rs 500 crore, making each deal one of the highest ever recorded for a feature film.

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The extraordinary interest and investment in "Jawan" and "Dunki" can be attributed to Shah Rukh Khan's global stardom, which transcends borders and captivates audiences worldwide. OTT platforms and other players in the market are willing to invest substantial amounts due to the actor's immense popularity and his films' premium content. This mutually beneficial arrangement demonstrates the immense influence Shah Rukh Khan wields and cements his position as a true global icon.

Anticipation surrounding "Jawan" has reached a fever pitch as the film's team gears up to release the highly awaited trailer in the next seven days, attaching it to the prints of "Mission Impossible 7." 

Directed by Atlee, "Jawan" features Shah Rukh Khan in a double role alongside acclaimed actors Nayanthara and Vijay Sethupathi. The film is slated for release on September 7, 2023. As for "Dunki," directed by Rajkumar Hirani, it is set to be one of the most anticipated social comedies of our time, scheduled to hit theaters during the Christmas 2023 weekend.

With these groundbreaking distribution deals in place, Shah Rukh Khan continues to raise the bar and prove that his reign as the king of Bollywood is stronger than ever. 

ALSO READ: Shah Rukh Khan's witty response to a fan asking "Dunki mein kya special hone wala hai"? - Check Out!

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