Squid Game Season 3: Netflix teases and deletes release date clip: Marketing strategy or slip-up?

Squid Game franchise has become such a global hit that despite the mixed reviews that Season 2 has garnered, the cliffhanger has been itching everyone to yearn for the next season. Well, it looks like Netflix almost fed the hungry by accidentally dropping the release date of the 3rd season, only to delete it later.

Fans of Squid Game were left buzzing after Netflix Korea's YouTube channel briefly teased the release date for the highly anticipated third season before abruptly taking the teaser down. The clip, which featured the unsettling robot duo Young Hee and a new character, Chul Su, hinted at the series’ return on June 27, 2025. However, the teaser and the date mysteriously vanished, sparking speculation about whether it was a genuine mistake or a clever marketing ploy to amplify excitement.

The video showed the infamous "Jack and Jill" robot dolls initiating what appeared to be a fresh round of deadly games, adding to the suspense. Its title, "Squid Game Season 3 2025 Release," was enough to ignite conversations across social media. Fans debated whether Netflix had inadvertently revealed its plans or intentionally created a buzz by retracting the teaser. Regardless of the intent, the fleeting announcement only heightened anticipation.

One of the reasons for the series' expedited return is the eagerness of its creators and Netflix to capitalize on the massive popularity of Squid Game. The first season became Netflix’s most-watched series in 2021, earning critical acclaim and numerous accolades.

Interestingly, despite being labeled as Season 3, the upcoming episodes are technically a continuation of Season 2, which was originally envisioned as a single story arc. Creator Hwang Dong Hyuk explained that the narrative became too expansive, necessitating a division into two parts. Both parts were filmed simultaneously, with the second half now marketed as a third season to align with viewer expectations.

The previous season left audiences with tantalizing questions, particularly about Gi Hun’s decision to reenter the deadly game, the back story of the front man/ player 001 and others involved with him. These unresolved storylines have fueled endless conspiracy theories, with fans dissecting every possible angle.

While Netflix stays silent about the teaser’s sudden removal, the incident has undeniably amplified the excitement. Whether intentional or not, the move ensures that Squid Game continues to dominate conversations, leaving fans counting down to its return.