Sony's YRF shows get new time slots...
As part of Sony's strategic move during the IPL season, the YRF band of shows get new time slots starting this weekend...
Published: Wednesday,Feb 24, 2010 14:18 PM GMT-07:00
We had already reported that Sony Entertainment Television is geared up to bring some changes in the time slots of its prime time shows. As reported earlier, Pyaar Ka Bandhan will now be aired at the 8 PM slot instead of 10.30 PM from March 1st.

The latest changes have been made by the channel and production house after doing a thorough research on the time slots that will get them more viewers, especially during the IPL season.
When contacted, Ajay Bhalwankar, Programming Head, Sony confirmed the news about the change in timing of most of their shows and said, "The changes have been made keeping the viewers' response in mind to the particular time slots and also the IPL season".
We hope this change gives the channel more stability when it comes to ratings…
Reporter and Author: Srividya Rajesh
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