Sidharth Malhotra shoots promo for MFF 2014

Actor Sidharth Malhotra has shot a promo for the the 16th edition of the Mumbai Film Festival (MFF) set to start here Oct 14.

Urging fans to celebrate the movies at the fest, the "Ek Villain" star tweeted Thursday: "Come celebrate the movies with us at the #MumbaiFilmFestival2014 starting 14th October, just finished promo shoot of#MAMI2014 @mumbaifilmfest."

Earlier Varun Dhawan, Sidharth's co-star in his debut film "Student of the Year", shot a promo for the film festival.

Organised by the Mumbai Academy of Moving Image (MAMI), the eight-day fest will showcase over 185 films from more than 65 countries.