Shraddha Kapoor to endorse Dulux Paints

Actress Shraddha Kapoor has been roped in as the brand ambassador of Dulux Paints. Actor Farhan Akhtar already promotes the brand's interior and exterior products.

Excited with the tie-up, the "ABCD 2" actress believes that home decoration is a significant medium of expressing one's individual style.

"Home decoration is a significant medium of expressing one's individual style and Dulux helps consumers in finding that style along with great performance," Shraddha said in a statement.

Rajiv Rajgopal, director of the brand AkzoNobel India- parent companty of Dulux paints - also feels that Shraddha is a perfect fit for the brand.

"India with a large and young population has a great demographic advantage. The average age of the 1.25 billion strong Indian population will be 29 years in 2020. Shraddha Kapoor is a perfect fit as the brand ambassador to connect with this set of next gen consumers," he added.