The poster was launched with a unique digital innovation, where the makers hid three posters in three different locations across the country. Fans were given the link to a Google Map, and were asked to tweet using #KickTrailerOn15. With each tweet, the map zoomed in slightly to finally reveal each location, the lucky fans that were the first to reach got to look at & keep the poster of Kick, before the rest of the world had even seen it! The activity was a resounding success, the hashtag was trending throughout the day and there were almost 15,000 tweets around it.
With excitement at its peak & the trailer of the movie all set to release at a mega event in Gaiety, Bandra, this movie has already set new heights for anticipation & excitement. After this super fun digital heist innovation, we're looking forward to a lot more exciting things from this movie!Directed by Sajid Nadiadwala, 'Kick' stars the ultimate Khan of Bollywood 'Salman Khan' along with Jacqueline Fernandes, Randeep Hooda and Nawazuddin Siddiqui. Produced by UTV Motion pictures and Nadiadwala Grandson Entertainment Pvt Ltd, 'Kick' is slated to release on 25th July 2014