Salman Khan's new strategy!

Salman Khan has been the Godfather to many in the Bollywood industry. With 'Hero' he is launching the newbies Sooraj Pancholi and Athiya Shetty.

The movie released today and has received around two to two and a half stars from the critics. The Box Office collection of the first day is yet to be out.

Even after the film has hit the theaters Salman Khan is still going on with his promotional activities. He introduced a new promotional strategy a few minutes back.

The Bajrangi Bhaijaan took to his instagram account and posted a message for his fans. Along with the poster he wrote: beingsalmankhanInstagram your Hero movie ticket along with the experience tagging @HeroTheFilm & #HeroKaTicket . I will sign 100 tickets and post them on Insta."

Indeed, that's a kind of new promotional strategy we have come across. But, amidst all this; is Salman Khan trying to use his star power to promote the first project of his production house? Do comment and let us know your views.

Priyanka Chauhan