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Salman Khan's magic works wonders for Sony...

10 Ka Dum and Salman magic has got the audience glued to the TV sets... Here is a snapshot of competitive shows across channels...

Published: Thursday,Jun 12, 2008 22:15 PM GMT-06:00
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Salman Khan has proved that he is the undisputed darling of the masses and without any doubt has loads of Dum. The show has received rave reviews and an overwhelming response from audiences. The launch of 10 Ka Dum has catapulted SET to a No. 1 position across all channels in the critical Friday and Saturday 9-10 pm slot with a 13.5% share. Star Plus stood at the second position with a 11.1% share and Zee TV a distant No. 3 with 7.4% share.

10 Ka Dum was sampled by over 16 million viewers in the first two days of launch as compared to 9 million each for Junoon-Kuch Kar Dikhaane Ka on NDTV-Imagine and The Great Indian Laughter Challenge on Star One. In the process 10 Ka Dum became the highest rated weekend show on Indian television, even after IPL Paanchvi Paas managed to garner only an average TVR of 2.63.

Snapshot of competitive shows across channels:
10 Ka Dum – 3.0 TVR
Paanchvi Paas – 2.6TVR
Laughter Challenge – 1.3 TVR
Junoon Kuch Kar Dikhane Ka – 0.7 TVR

The show opened with a 3.4 TVR and 11.9% Reach, while the Saturday episode got 2.7 TVR with a 10.6% Reach. The launch episode got a peak TVR of 5.4 TVR whereas the Saturday episode peaked at 4.3 TVR. In some key markets like Mumbai, Kolkata, Maharashtra and Orissa the launch day performance of 10 Ka Dum was significantly higher than that of Paanchvi Pass on its launch date.

10 Ka Dum's performance has helped SET to funnel viewers into other slots too. CID 2.9 TVR (an increase of 71 % over previous week), Comedy Circus 2 TVR (an increase of 50 % over previous week). 10 Ka Dum has helped the overall viewership of the channel grow. This just shows that Salman Khan's debut on television is a super-hit, just like his films!

Catch Salman Khan in 10 Ka Dum every Friday & Saturday at 9.00 pm only on Sony Entertainment Television.

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Comments (24)

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sanchari mookherjee @saanch_69 15 years ago It's really so nice to see that dkd is getting its due, am very happy for him, as he has worked very hard for it. He had never ever interacted with the audience, n he has remarkably changed his attitude too.

It's a real treat to see him answer all the weird ques of the contestants n mingle with them with ease.

He's again proved his mettle yet again

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Ankita @anku2cute 15 years ago Salman is doing a great greattt job ...Luveddd him in Dus ka dum
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simz @live_life 15 years ago wow interesting
have 2 watch it now!!
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Urooj Saleem @arabian_love 15 years ago i like salman khan a lot,he is really doing a good hosting in this show.keer it up salman.this show is much better and exciting than kya aap panchvi paas se tez hain.dus ka dum is an excellent show.its very nice to see salman khan as a host.
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Jasmine @jasmine.k97 15 years ago i like salman but the show is quite boring and its jst guessing i prefer watchin paanchvi paas as it is fun and not corny w/corny topics but also good for ur brain plus i think 5 crore is enuf 10 is jst too much to win in a game show
side note did u guys notice salmans fake hair aka hair transplant it doesnt look so good
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kelly @kelly12 15 years ago ALRITE!!!!!!!!!yay iam sooo happyyyy...luv u salman
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Preeti @-Preeti- 15 years ago awwwsommmmeeeeeeeeee
i knew he would rock the show
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Super Kool
Suvarna @Super Kool 15 years ago Way to go!!!!! yipeeeeee!!! my SALLU has surly loads and loads of DUM.
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Huzaifa Kaderbhai @kothra 15 years ago Cool..
i found the show very interesting
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Karan @phadukaran 15 years ago why did SOny started inviting Celeb Guests already, if the show is hit?...
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