Star Plus' Sach Ka Saamna which opened to a huge rating of 4.6 TVR is just getting stronger and stronger, and is keenly watched by more than 40 million viewers every week.
However, the channel has now taken a voluntary and proactive decision of changing the time slot of Sach Ka Saamna to 11 PM from August 11th.
A channel statement on the same was received which said, "The show is being lauded by audiences in India with more than 20,000 people applying to appear as participants within the first two weeks of the show launch. We believe the show in itself is a unique reflection of the changing societal ethos in India. Tremendous viewership has deepened our conviction in the show and conveys a readiness of viewers to experience differentiated television content. We at Star India have taken note of the debate in certain sections of the society about Sach Ka Samna. It has been heartening to see an outpour of endorsement and support for this program. We are particularly thankful to the media, both print & television, for its mature and constructive support of the show. We are also thankful to the I&B ministry, led by the Hon. Minister Ms. Ambika Soni, for a very patient and constructive handling of the situation. Given our commitment towards responsible broadcasting and our unique relationship with Indian families, we have decided to voluntarily and proactively move the telecast time to 11.00 pm from tomorrow onwards. This decision reiterates our strong commitment to all our viewers and esteemed stakeholders across the country".
We tried talking to Keertan Adhyantaya, GM and EVP, Star Plus, and Anupama Mandloi, Senior Creative Director Star Plus, and even sent them mails on the same, but got no response.
According to our source, "Repeat telecast of BAG Films' Mitwa Phool Kamal Ke will now be aired at 10.30 PM from August 11th, while Sach Ka Saamna will be shifted to 11 PM time slot".
Nilanjana Puryakastha, Business Head, BAG Films, confirmed the news of repeats of Mitwa airing at 10.30 PM from tonight...