The parents have banked cord blood stem cells of both their sons with LifeCell International, India 's pioneer stem cell banking company. Additionally, Hrithik has accepted to be the Brand Patron for LifeCell International with an aim to create awareness about the novel concept and its benefits.
The couple will be appearing in a press conference which is scheduled to be held in the near future, where the concept of cord blood stem cells banking will be elaborated upon. The extent of its significance for children will be brought to the forefront so masses can be made aware.
And so, the Roshans march together in promotion of a noble cause!