Ratan's Swayamvar now a hit on the digital space

Imagine TV's digital initiatives for Ratan ka Rishta receives overwhelming response

Published: Friday,Jun 10, 2011 18:00 PM GMT-06:00

srividya

The wait for all the bachelors is finally over, as Ratan Rajput the bride to be and her potential grooms have got the buzz going on not only on television but in the virtual world as well. Imagine TV has now taken a step ahead to promote Swayamvar Season 3- Ratan ka Rishta in the digital space.

For the 3rd season of Swayamvar Imagine TV has undertaken some unique digital initiatives that includes mobile game by UTV India Games, which was also the number one downloaded game on Airtel in the launch week. Imagine TV has yet again partnered with Zapak and also launched Web Game that is also hosted on Facebook and Imagine TV's website. The game gives the audience a chance to see where they would stand if they were in the real Swayamvar. The channel also launched a unique initiative where audience call Ratan & give her advice each of the prospective grooms. The initiative received an overwhelming response of 5000+ calls in one day.
Along with that, to know more about Ratan, her prospective grooms and the show the channel is
providing 'Ratan's Audio Dairy' for Airtel, Vodafone and Reliance users. To get connected with their

favorite bitiya on TV Vodafone is also availing a live audience for its subscribers on 14th June. And not only this, the subscribers of channel99 also receive a WAP link which has interesting pictures from Swayamvar along with captivating captions.
On their digital initiatives Mr. Nikhil Madhok, Senior Director Marketing & Communications, Imagine TV says, "" The Swayamvar brand is very strong amongst the youth, especially since it's about a young girl finding a groom for herself on her own terms. With the increasing importance of digital as an interactive medium amongst the youth, we felt this would be a great way to connect with them. These initiatives help the prospective audience engage with the brand in a fun and entertaining manner and hence delivers our message more effectively"