Zee, after the launch of DJ’s Chhoti Bahu at the 7.30 pm slot is now on course for the launch of their next show, Shree, produced by Hats Off Production.
J.D. Majethia confirmed the news saying, “Shree will premier on 22nd December and will take the 10.30 pm slot”.
When asked about the sudden change in time slot for Ranbir Rano, Ajay Bhalwankar, Programming Head, Zee opined, “Shree was already designed for the 10.30 pm slot. But due to the delay in the proceedings of Shree, Ranbir Rano was given the slot”.
On whether this change will affect TRP’s of Ranbir Rano, Ajay quips, “I don’t think the slot change will affect, as the 11pm slot is good for any show”.
Ask him whether this was a strategic move to counter Aap Ki Kachehri on Star Plus which is at the 10.30 pm slot, and Ajay says, “We did not have such strategy in mind, as both are different kind of shows and have their own viewership”.
Shree as reported by Telly Buzz earlier, will be a love story with a supernatural element in it, and will see Wasna Ahmed and Pankaj Tiwari as leads. The other star cast includes Amit Thakur, Roopa Divethia, Jiten Lalwani, Trishna, Ujwal, Phalguni, Pratima. T. and above all, Anang Desai in a special appearance.
Hope this shift in timing turns out to be a good move for Zee!!
Reporter : Ranjini Nair, Srividya Rajesh
Author: Srividya Rajesh