He has been chosen as the brand ambassador for ITC's John Players range of clothing. With this association, ITC is aiming to add freshness, dynamism and energy to the men's brand.
Sources have confirmed that this news will be made official in a mega media meet that is scheduled for this weekend. The reason why they chose Ranbir is because the ITC officials felt that he best personifies the youthfulness, vibrancy and panache that the brand stands for.
Knowing his countless female fans, the brothers, fathers, hubbies, boyfriends are going to be coaxed into emulating Ranbir's promoted styles soon enough!