Rajan Shahi credits team effort behind Anupama’s unstoppable popularity

Rajan Shahi and Deepa Shahi’s show Anupama, produced under Shahi Productions Pvt. Ltd., began as a simple story of a woman who spent her life making sacrifices for her family. The show followed her journey of rediscovery — how she found her strength, independence, and voice. What started as a television drama soon became a cultural movement that deeply connected with audiences across generations.

Anupama is not just a fictional character anymore; she has become a symbol of courage, self-respect, and empowerment. Her story reflects the reality of many women who put others first but eventually learn to value themselves. Her emotions, her words, and her strength go far beyond television screens, turning her into one of the most relatable and loved characters in Indian television history.

Anupama’s Words That Became a Social Media Sensation

Anupama’s impact isn’t limited to television. She has become a social media trendsetter, and her dialogues continue to break the internet. Her famous line, “Main ghumu, firu, nachu, gauon…”, went viral with over 60 million reach, 4.3 lakh shares, and 1.1 million engagements. More recently, her powerful dialogue, “Kaisa beta hai tu? Nikamma, nakara, nashukra, nasamajh…” inspired music producer Zaynul Jiwani to turn it into a song. The remix received 803 thousand likes, 922 thousand shares, and sparked over 6600 reels on social media platforms.

These numbers are not just statistics — they show how strongly people connect with Anupama’s words. Whether it’s creators, homemakers, or celebrities, everyone has participated in recreating these iconic lines. Written by Divy Nidhi Sharma and Aparajita, these dialogues have captured hearts because they express feelings many people experience but rarely say out loud.

Anupama has connected with audiences at a core level. It’s a continuous team effort to keep viewers engaged. Every actor is working hard

- Rupali Ganguly

A Show That Connects With Every Generation

Producer Rajan Shahi shared, “Anupama has connected with audiences at a core level. It’s a continuous team effort to keep viewers engaged. Every actor is working hard, and Rupali’s dedication is clearly visible. Our writers are doing amazing work too.”

The show continues to dominate as one of the most-watched and loved series on JioCinema and Hotstar, proving that Anupama’s story is universal. It speaks to everyone — men, women, young, or old — because it is built on pure emotion and truth.

Anupama’s journey reminds viewers that it’s never too late to rediscover yourself or start fresh. Through her story, she inspires millions every day — not just to live, but to live with pride and self-worth.