Rajan Shahi arranges a celebration for ‘Yeh Rishta Kya Kehlata Hai’ winning at Ravivaar with Star Parivaar

Yeh Rishta Kya Kehlata Hai (YRKKH) has been one of the landmark shows on Hindi television. This Rajan Shahi production is still on air, still going strong. The show wont the award at  Ravivar with Star Parivaar. To celeberate it a cake cutting was organized on the set.

“For more than 13 years, YRKKH has been a show that connects with everyone in the family. It talks about the inter and intra-personal relationships among different family members, so people from all age groups have connected well with the show. We have always tried to be true to this texture from the first episode. Audiences will love the new texture of the show and the lead pair's unique story ” says Rajan, who is also a storyteller, conceptualizer, and creative producer.

YRKKH has always reinvented itself with time and Rajan gives the credit to the entire team for the same.  Be it the writers, directors, creatives or production designers  have contributed in keeping the look and feel of the show fresh every time. "Even our trilogy concept also worked with the show. Initially, we had Akshara and Naitik, for eight years, and then it was Kartik and Naira, for six years, and now we have the new pair of Abhimanyu and Akshara,” he says.

Even our trilogy concept also worked with the show. Initially, we had Akshara and Naitik, for eight years, and then it was Kartik and Naira, for six years, and now we have the new pair of Abhimanyu and Akshara.

- Rajan Shahi

Talking more on the trilogy, he adds, "This time too the love story has connected with audiences as it talks about the journey of a young couple who are in love and then they decide to get married.” What also worked in their favour are their efforts that have always been driven towards reinventing themselves.  Karan Mehra - Hina Khan jodi was followed by Mohsin Khan and Shivangi Joshi's jodi and the same legacy is being taken forward by Harshad Chopda and Pranali Rathod pairing. The Abhira evolution and taking bold steps have always been a part of our process, and have worked in our favour too".