'Operation Sindoor' film poster triggers controversy; director clarifies intent with apology note

Filmmaker Uttam Maheshwari recently found himself at the center of controversy following the announcement of his upcoming film Operation Sindoor. The film, inspired by the Indian Armed Forces’ swift response to the recent terror attack in Pahalgam, was revealed soon after the tragic incident, drawing strong criticism from the public for its timing.

In response to the backlash, Maheshwari issued a heartfelt apology through a social media statement. “My sincere apologies for recently announcing a film based on Operation Sindoor. The intent was never to hurt or provoke anyone’s sentiments,” he wrote. He explained that the project was born out of admiration for the courage and strength of the Indian soldiers and not for commercial gain or publicity.

“I was moved by their bravery and wanted to bring this story to light as a tribute. But I understand the timing may have caused discomfort or pain, and for that, I deeply regret,” he added.

The announcement, which included the unveiling of the film’s title and poster, was made just days after Indian forces carried out a retaliatory strike, codenamed Operation Sindoor, targeting nine terror camps across Pakistan and Pakistan-Occupied Kashmir. This strategic military move came in response to the brutal April 22 Pahalgam attack, where terrorists reportedly targeted men based on their religious identity, including some who were newly married. The film’s title, Sindoor, symbolically refers to the sacred red mark worn by married women and warriors, further linking it to themes of sacrifice, honor, and protection.

However, the timing of the announcement did not sit well with many, who felt it was insensitive to begin publicizing a film while families of martyrs were still mourning and tensions between India and Pakistan were escalating. The situation has taken on a war-like atmosphere, with emotions running high across the country. Maheshwari emphasized that Operation Sindoor is more than a film, it’s an emotional tribute to the spirit of the nation. He also extended his prayers to the families of the martyrs and saluted the Armed Forces for their continued bravery. The film is being produced by Nicky Vicky Bhagnani Films and The Content Engineer. The cast is yet to be announced.