The rage this chartbuster
has become is evident from the near 2 million rave reviews and over 23 million hits
on YouTube it has received, and still counting! A success so
enormous seems larger than life – and the very phrase 'Kolaveri Di' has become
an all age phenomenon in its self.
The story of the song that 'India
and the world can't stop listening to' is spectacular, and somewhat incredulous
when the artists claim it took a mere 25 minutes to be composed and
written. The lyrics are gibberish, tune catchy - and desis world over can't stop humming Kolaveri Di.
Not limited to Indians, this
Tamil track, currently a global entertainment anthem, has already been dubbed
in Japanese, English, Gujrati and Rajasthani by various singers and bands. Interestingly,
it is ace singer Sonu Nigam's 4 year old boy Nevan Nigam, who's 'milk song'
version of the original 'soup song' has garnered a response nearly as overwhelming
as the original by Dhanush!
So wide spread has been the
instant acclaim, that the song has now made it to the TIME's top 10 list in the
entertainment podium, in league with Anna Hazare and late Satya Sri Sai Baba,
the only other Indian names to make it to their respective lists.
While majority have gone
with the flow of the trend to accept and appreciate Kolaveri Di, there have
been exceptions, and eminent ones at that. Veteran lyricist Javed Akhtar took
to Twitter to express his critique – "Tune ordinary, singing substandard. Words an insult to sensibility" [(c)Twitter] – an opinion that fetched him
response in staggering numbers, albeit mixed. While some called him jealous,
others praised him for belling the cat.
Anirudh Ravichander, the mere
21 year old out-of-college-superstar who's too overwhelmed on the success of
his maiden composition revealed how he was happy that his song had reached
Javed Sahab's ears and that was all he could've ever wished for and would
always seek his blessings. He also said that everybody has the right to
voice their opinions and one should always remain entitled to them.
Each to their own indeed.
So what's you take on Kolaveri Di – epitome of feat or fortune?!
Editors: Hershi & Naseem