Commenting on the show, A.R. Rehman said: "I am delighted to be part of the show. Many eminent names from the entertainment industry will join me on it. I am convinced that the partnership between 9X, the UN and Endemol will bring about the desired awakening among Indian viewers."
Rajesh Kamat, Managing Director, Endemol India, remarked: "Music is a universal language that binds people irrespective of their nationality, religion or economic status. With Mission Ustaad, we get the opportunity to reach out to our audiences and involve them in key issues using music as a binding factor."