Kyunki Saas Bhi Kabhi Bahu Thi Turns 25: Ekta Kapoor and Smriti Irani share memories of a timeless legacy

Some stories don’t just entertain; they become a part of our homes, hearts, and everyday lives. Exactly 25 years ago, India met the Virani family, and television changed forever. Today marks a milestone as Kyunki Saas Bhi Kabhi Bahu Thi, the iconic Balaji Telefilms show, completes 25 glorious years since its premiere on July 3, 2000. Conceptualised by Ekta Kapoor, the show not only ruled TRP charts but also redefined prime-time television, making the ‘saas-bahu’ drama a cultural phenomenon. On this special occasion, Smriti Irani, Amar Upadhyay, and Ekta Kapoor share heartfelt reflections on a show that shaped their journeys and transformed Indian television.

Reflecting on 25 glorious years, Smriti Irani said, "Kyunki Saas Bhi Kabhi Bahu Thi isn’t just a show — it’s a shared memory. For those who created it and the millions who embraced it, it was a story of families, faith, and the fabric that binds us across generations. Twenty-five years later, it still lives in our hearts. My gratitude to those who made the journey possible."

Kyunki Saas Bhi Kabhi Bahu Thi still lives in every beat of my heart. When we started, we never imagined Tulsi would become family to millions. Even today, people remember the title track, the tears, and the emotions it sparked

- Ekta Kapoor

Ekta Kapoor shared, "Kyunki Saas Bhi Kabhi Bahu Thi still lives in every beat of my heart. When we started, we never imagined Tulsi would become family to millions. Even today, people remember the title track, the tears, and the emotions it sparked. This milestone belongs to every writer, actor, crew member, and — most of all — every viewer who made Kyunki part of their lives. Thank you for turning a story into a legacy, for making Tulsi and the Virani parivaar your own, and for keeping this emotion alive even 25 years later. We didn’t just make a show — we created a bond that still feels like home."

With unforgettable characters, powerful emotions, and twists that became national talking points, Kyunki Saas Bhi Kabhi Bahu Thi became more than just a daily soap — it became a ritual. Under Ekta Kapoor’s leadership, Balaji Telefilms redefined storytelling and connected with millions across the country. As nostalgia takes over and memories of Shantiniketan resurface, whispers of the show’s return grow stronger. But will the entire Virani family be back? That question remains a mystery.