King Khan being appreciated!

Shah Rukh Khan has been in the industry for a long time, and endorsements naturally become as much a part of his lengthy successful spell as all else. It has been a widely known fact - his fidelity towards the products he endorses.

A little token in appreciation of this same professional attitude, which is warm no less, came to SRK on the sets of RA.One, when an Italian cameraman who was assisting with a shot gifted him a sweatshirt. One that read ' King Khan'!

His motivation to present Shah Rukh with this gift was simply the actor's commitment to his work, which impressed him, especially the fact that the actor had called for a pack up of the shooting in the actual scheduled time.

Yes, SRK is the mega star in tinsel town - but who can deny the pleasure of routine appreciations in subtle gestures like these every now and then?!