Katrina has said that she is honoured with the choice, believing that so far only actresses of great stature with exceptional careers have been taken on by lux.
The actress will be the face of Lux Purple Lotus & Cream, a soap which highlights its anti-ageing properties.
Kat has already wrapped up the shot for the new commercial which was held in Bangkok and directed by Marco. Fashion Designer Rocky S took on the task of styling Katrina for the shoot whilst trio Shankar Ehsaan Loy composed the music.
Kaif joined actors such as Priyanka Chopra, Aishwariya Rai Bachan and husband Abhishek Bachan, all of whom have been associated with the Lux brand in the past.