Kanye West faces backlash for controversial 'Bomb' video with daughters North and Chicago.

Kanye West’s latest project, the music video for Bomb, has quickly become a lightning rod for controversy, particularly due to its unsettling portrayal of his daughters, North and Chicago West. The video, a collaboration with Ty Dolla $ign under the duo ¥$, was meant to mark Kanye’s bold return to the spotlight. However, its post-apocalyptic desert setting and surreal visuals have left many fans disturbed and frustrated.

Released on November 28, the video depicts North and Chicago driving vehicles while being pursued by cartoon monsters in a barren landscape. While the edgy concept may have been intended to shock, it has instead sparked intense backlash from viewers. This comes on the heels of Kanye’s Vultures 2 album, which also faced criticism, further compounding the growing dissatisfaction among his fanbase.

Viewers began by speculating that the video wasn’t authentic, with a few noting that the video might have been AI-generated. “WHAT THE FUCK IS IT ALL AI 😭 No way this is real I thought Kanye was getting better and now hes using AI to make a full music video for HIS DAUGHTERS SONG,” read a comment on Reddit. "Someone cancel his all subscription to ai services asap,” was another comment. Another deeply upset fan also commented, “You ever think to yourself how this is even remotely real? The greatest artist of the past generation dropping a song where all he does is go ‘uweuweuwe’ with autotune while his kids sing nonsense in Japanese, with an Ai generated music video with mutated animals and featuring Yuno Miles to top it off. You couldn't make this shit up if you tried.”

However, many critics seemed to overlook his AI use, instead focusing on how the young girls were portrayed, without fully understanding the technology behind it. “And he's using his daughter, his music is not for kids! She's had some Japanese tutor and now he's tuning her. This is the worst thing he's done Imho,” read a scathing comment. “Kanye just clowning his daughters😭,” read another.

Though attention-grabbing, this release raises questions about Kanye West's evolving artistic direction. Is this truly an expression of his creative vision, or is it yet another controversial misstep in his increasingly tumultuous career? Only time will tell.