Kamal Haasan is now ramping up for the release of his upcoming film Vikram, which is being produced by Raaj Kamal Films International, owned by Haasan himself. The roaring success of South-dubbed films like KGF: Chapter 2, RRR, and Pushpa: The Rise demonstrated what mass entertainment can achieve that most Hindi films can't reach the 100 crore mark in just a few days.
While Hindi films were failing to draw an audience in theatres, Kamal Haasan, who has acted in a variety of languages throughout his acting career, has chimed in on the situation.
According to a report by Bollywood Life, when questioned if Bollywood was doing something wrong in comparison to regional film box office receipts, Kamal was quick to respond.
He said, "Nothing wrong." He then explained, "It's like the National Awards, which are given by (a jury of)12 people. But the audience, millions of them, also give awards. The fact that an actor doesn't get a National Award doesn't make him a bad actor. It doesn't make him an actor who is doing something wrong. It's just that he didn't get the right opportunity, the producer, to do it."
He also remarked that the same is true for filmmakers who wish to make a film: the correct production, distribution, and publicity are all vital considerations. All of this is coming together now, thanks to advances in technology, communications, YouTube, and media. As a result, rather than yelling hoarse to gain national attention, we are able to reach out to a much larger number of people.
Meanwhile, Kamal's upcoming film Vikram, which also stars Vijay Sethupathi and Malayalam actor Fahad Faasil will be released on June 3rd.