Ayushmann Khurrana has become a household name in India today. With eight back to back hits, he has single-handedly created ‘The Ayushmann Khurrana Genre’ with his social entertainers that have triggered positive conversations about inclusivity and equality.
Even with his advertisements, Ayushmann has struck a chord with masses with unique and distinctive storylines. With his popularity across the country currently soaring, Ayushmann opens up how he seeks to entertain people with his films and ads.
When I choose my films, I only look at the story that it is trying to tell. I try and understand if the concept will be clutter-breaking, if it’s fresh and not done to death and if it will deliver superlative entertainment... So, when I choose brands that I end up endorsing, I’m most keen to know what is the story they are looking to tell the people of India through me and how innovatively are they going to tell this piece of communication so that it somehow stands apart.- Ayushmann Khurrana
Ayushmann says he feels responsible that anything with his name attached, should deliver entertainment to people. He says,
I feel responsible that when I’m personally reaching out to people across this country, across age groups, it needs to deliver a kind of entertaining communication that’s unique to me. If you observe, most of my brands have a distinct storytelling concept which is reflective of who I am and what I stand for.- Ayushmann Khurranna
On the work front, Ayushmann has a line up of projects starting from, Shoot The Piano Player that is directed by Sriram Raghavan and is scheduled for release on 09 May 2021.
Followed by Chandigarh Kare Aashiqui directed by Abhishek Kapoor. The actor is currently shooting for the same in his hometown Chandigarh. The film is scheduled to release on 09 August 2021.