Directed by Abhishek Kapoor who directed Kai Po Che! for the same studio, the film has a fresh pairing of Aditya Roy Kapur and Katrina Kaif. The film also stars Rekha in a pivotal role. Fitoor is an adaptation of Charles Dickens' classic 'Great Expectations'. Aditya plays an artist in the film named Noor; Katrina plays Firdaus while Rekha will be seen as Begum.
Abhishek Kapoor shares, "It's not a Love Story, it's a story about Love, so Valentines is perfect."
The team shot the first two schedules of the film in Kashmir and now they are currently shooting in Delhi.