For model-actress Esha Gupta, fashion means style that is easily accessible.
The "Raaz 3" actress is currently being seen in a TV ad campaign of online fashion brand Yepme.com and says she's "excited to be endorsing their vibrant new collection of women's wear".
"I believe fashion in its truest sense is style that is easily available to all, and Yepme has done just this by giving people the latest styles at the click of a button.
"I personally love Yepme's clothing line and I am glad to be a part of the fashion revolution that they are creating," she said in a statement.
Esha has joined celebrities like Farhan Akhtar and Sonu Sood who endorse Yepme's fashionwear.