Endorsement Status Updates!

We update you now on the status of some recently signed deals. Big tags, big actors - brand wars keep becoming larger than life!

Published: Sunday,Sep 26, 2010 23:12 PM GMT-06:00

Shikha A.

After a recent article featured on the shifting priority among tinsel town celebrities over acquisition of big brand names, we update you now on the status of some recently signed deals. Big tags, big actors - brand wars keep becoming larger than life!

Aamir Khan (Mahindra two-wheelers)

Mahindra is yet to launch its two wheelers in India - and adverts for the same have already been aired. We hear the face of this brand product is expected to be not a bike savvy macho face, but our very own Mr. Perfectionist Khan!

If you've complained about never seeing enough of him on TV, here's another chance!

Malaika Arora Khan (Pantene)

Ever since her scintillating moves atop a train coach, in the Dil Se soundtrack Chahiya Chahiya a decade ago, Malaika Arora Khan has charmed the audience with her performances without even becoming a main stream actress. And a significant part of her charm has everything to do with the way she looks!

Signing up this recently turned producer (with Dabangg) is Pantene, a hair care brand that can boast of association with many a famous divas including Katrina Kaif, Shilpa Shetty and Neha Dhupia.

Shahrukh Khan (Nerolac Paints)

If you think SRK has his kitty full to the brim with brand names already - think again!

As per the latest, King Khan has now been signed on as the brand ambassador for Nerolac Paints. Surely, his ever rising global appeal has something to do with his long list of endorsements.

Shraddha Kapoor (Lakme)

Some people have unbelievable luck at the mere start of their careers. For Sharaddha Kapoor (of Teen Patti fame) things have been an upward graph so far. What with sharing screen space with the likes of Amitabh Bachchan and Kingsley in her debut venture, to now pocketing a big endorsement deal with beauty brand Lakme!

Although word is only hear say yet, there is much conviction to the news of her being the new face for the mega brand Lakme!

Talk about beginners luck!