Ekta Kapoor's upcoming web show His Story on Alt Balaji finds itself in deep trouble right now. The poster of the show along with a teaser was released only yesterday and ever since that happened, it invited instant controversy. Not because of its subject matter though but because of something entirely different - plagiarism.
After its release, it was called out for plagiarism for allegedly copying the design of the poster from Loev that released in 2015.
Jahan Bakshi, who is an art director and film marketing strategist took to his Twitter and slammed ALTBalaji for it. “Bro @altbalaji are you okay? I mean if you need someone to design posters I can help you, I promise it doesn’t cost that much.” In another tweet, he wrote, “This poster for LOEV was designed by @TalkPigeonCo and illustrated by Rohan Pore. We spent months on it. Investing solid time/money on a poster for an indie film is difficult. And yet, a studio which surely has the resources to commission original designs opts to steal it. Sad.” Bakshi shared both the posters and surprisingly both look the same-
LOEV director Sudhanshu Saria also lashed out at the makers of His Story and tweeted that “this culture must end”.-
Neither Alt Balaji not Ekta Kapoor have responded to the same yet but apparently the poster has been taken down.